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International / Airports / Beauty

Dior's exclusive TR offers
By Doug Newhouse, 11 March 2010

Parfums Christian Dior Travel Retail is launching a wide range of travel retail fragrance, colour and skincare exclusives this month and in April, which include Les Parfums de l'Avenue Montaigne, The Scents of Miss Dior Chérie; Dior Cannage Color Collection Lip; Dior Cannage Color Collection Eye; Hydra Life Face and Eyes; Hydra Life 3-Step Youth Essential Hydrating Beauty Ritual.

Launching next month, Les Parfums de l'Avenue Montaigne consists of five 7.5ml Dior fragrance favourites in mini sprays which include: Pure Poison EDP, Dior Addict 2 EDT, Miss Dior Chérie EDP, Diorissimo EDT, Forever and Ever EDT, with a recommended price of E.47.50 ($62).

In addition, Dior is also offering The scents of Miss Dior Chérie which consists of four 5ml collector's miniatures, including: Miss Dior Chérie EDP, l'Eau, EDT and Blooming Bouquet, priced at E.37 ($46) and launching in Europe and the Americas next month.

On the colour side, Dior has also launched Dior Cannage Color Collection Lip into worldwide travel retailing this month. This comprises a red vinyl case with the emblematic canework pattern and eight shades which combine to form a lip colour palette. This is priced at E.42 ($49).

Then for the eyes, Dior has also launched Dior Cannage Color Collection Eye this month, featuring a purple vinyl case and the emblematic canework print. This colour palette has been launched worldwide and comes in an eyeshadow version with eight iridescent shades for a multitude of makeup effects with a recommended price of E.42 ($49).

Next month, the beauty house is also launching Hydralife Face and Eyes into the skincare arena, featuring two products in Hydra Life Sorbet Creme 50ml and Hydra Life Eye Creme 15ml. These products promise to bring skin to life, with a 10% price saving when purchased together. This is a worldwide launch for all markets, excluding Asia and Japan.

Last, but not least is Hydra Life 3-Step Youth Essential Hydrating Beauty Ritual, which is also being launched worldwide, with the exception of Asia and Japan. This features Hydra Life Sorbet Creme 50ml, Hydra Life Pro-youth Hydrating Serum 50ml and Hydra Life Eye Creme 15ml in a free pouch. A 15% saving is being offered when these products are purchased together.