 Africa / Airlines
RAM chooses ORS system
By Doug Newhouse, 14 January 2009
Onboard Retail Solutions - the new name for Clue Trader - has announced the installation of its system across Royal Air Maroc's fleet of 44 aircraft, to help boost inflight duty free and travel retail sales.
The system will also be employed by Atlas Blue - Royal Air Maroc's low-cost subsidiary - for onboard food and beverage sales.
RAM spokesperson Khalid Assafi said: "Our main objective was to identify a robust solution that both ground and cabin crew found intuitive to use and quick to deploy. Onboard Retail Solutions' option was easily the system of choice because of its modular format and the comprehensive support network the company has in place. We are extremely pleased with how straightforward the deployment has been."
"We are incredibly excited to be working with Royal Air Maroc, who already has a very impressive track record with onboard sales and we are looking forward to helping them improve this further," says Thomas Drohan, Onboard Retail Solutions' CEO.
"This implementation marks Onboard Retail Solutions' first airline partnership in Africa, but judging from the interest from other carriers in the region we don't expect it will be long before it is joined by many others."
|
Print