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International / Global / Beauty
Transformulas' unveils new repackaged range
By Doug Newhouse, 29 July 2010
Transformulas' newly repackaged range for the summer season is experiencing inflight success with its anti-aging lifestyle treatment products, which include: LipVolume, Professional White "Stain-Less", EyeLifting gel, Eye-Lightening Serum, Hydration Gold and Face Control.
The company says that its 'non-invasive, yet highly effective range' leads the way in the competitive field of anti-aging, lifestyle treatment products and the new packaging has been designed following research into trends in the cosmeceuticals market which show that consumers respond positively to educational, clinical and scientific brand packaging that reflects the medical formulations and active ingredients which are a key essence of the product.
MEDICINAL-STYLE PACKAGING TREND
Transformulas Founder Rosalind Chapman said: "There is a trend for medicinal-style packaging away from clichéd model shots, towards more clinical messages and in advertising there is evidence that real before and after pictures - rather than beauty shots - can be very effective in this niche beauty sector.
"The recession may have caused some people to trade down from expensive surgical procedures to products such as Transformulas at a more reasonable cost, and according to Mintel, twenty-five per cent of adults already regard cosmeceuticals as a good alternative to cosmetic procedures.
"Anti-aging, cosmeceuticals skincare is becoming more and more popular. Following media pressure and celebrity endorsement, even young people start their beauty routines at an earlier age, so strong is the focus on anti-aging and prevention better than cure."
Transformulas - which is handled by Scorpio Distributors in the travel retail market - retails at between £18 -£26 ($28-$41) inflight, which the company says are attractive price points for products in this sector when compared with other cosmeceutical brands. The price points are a strategic decision from the brand owner to deliver 'affordable luxury' with first-class formulations to consumers who want to buy into cosmeceuticals skincare.
By Doug Newhouse, 29 July 2010
Transformulas' newly repackaged range for the summer season is experiencing inflight success with its anti-aging lifestyle treatment products, which include: LipVolume, Professional White "Stain-Less", EyeLifting gel, Eye-Lightening Serum, Hydration Gold and Face Control.
The company says that its 'non-invasive, yet highly effective range' leads the way in the competitive field of anti-aging, lifestyle treatment products and the new packaging has been designed following research into trends in the cosmeceuticals market which show that consumers respond positively to educational, clinical and scientific brand packaging that reflects the medical formulations and active ingredients which are a key essence of the product.
MEDICINAL-STYLE PACKAGING TREND
Transformulas Founder Rosalind Chapman said: "There is a trend for medicinal-style packaging away from clichéd model shots, towards more clinical messages and in advertising there is evidence that real before and after pictures - rather than beauty shots - can be very effective in this niche beauty sector.
"The recession may have caused some people to trade down from expensive surgical procedures to products such as Transformulas at a more reasonable cost, and according to Mintel, twenty-five per cent of adults already regard cosmeceuticals as a good alternative to cosmetic procedures.
"Anti-aging, cosmeceuticals skincare is becoming more and more popular. Following media pressure and celebrity endorsement, even young people start their beauty routines at an earlier age, so strong is the focus on anti-aging and prevention better than cure."
Transformulas - which is handled by Scorpio Distributors in the travel retail market - retails at between £18 -£26 ($28-$41) inflight, which the company says are attractive price points for products in this sector when compared with other cosmeceutical brands. The price points are a strategic decision from the brand owner to deliver 'affordable luxury' with first-class formulations to consumers who want to buy into cosmeceuticals skincare.
News related to "Transformulas"
• Transformulas builds its travel retail profile
(8 July 2010)
• Organisers publish ispyPLUS programme (15 June 2010)
• Scorpio and Transformulas (29 September 2008)
• Organisers publish ispyPLUS programme (15 June 2010)
• Scorpio and Transformulas (29 September 2008)
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• Alain Maingreaud promoted (25 July 2010)
• Brown-Forman revitalises Chambord brand (29 July 2010)
• Constant's timely generosity (29 July 2010)
• Rado adds digital timepiece (29 July 2010)
• LVMH sales up by 16% to $11.8bn in HY1 (28 July 2010)
• July issue of The Business (28 July 2010)
• Harold Gittelmon to run NY Marathon (28 July 2010)
• A fitting tribute to Michael Ashley Wynne (27 July 2010)
• Pernod Ricard's new structural changes (27 July 2010)
• Alain Maingreaud promoted (25 July 2010)
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