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International / Global / Confectionery
Kinder scores at five airports
By Doug Newhouse, 1 July 2010
The Ferrero Travel Market Division is continuing with its football-related promotions in the key airports of Cape Town, Johannesburg, Frankfurt, Paris Orly and Madrid, which are designed to coincide with the FIFA World Cup 2010, which is currently running and being hosted in South Africa until July 11.
Travellers are being invited to take three shots at goal in a special football net to win a generous discount on all their Kinder purchases [or in the case of English footballers...six shots...only joking-Ed].
The company says that in South Africa the promotion has been running since April and has apparently proved extremely popular with football fans of all ages.
The promotion is also running in the three aforementioned European airports until mid July with 'players' winning a voucher prize if they score a single goal.
The activations have been planned in close co-operation with Big Five Duty Free in South Africa, Gebr Heinemann in Frankfurt, Aelia in Paris Orly and Aldeasa in Madrid [see: www.trend-news.com/default.asp?newsid=8282"-Ed] to increase penetration and sales in the airport stores during the World Cup season.
'GREATLY ENERGIZED'
Helena Melis, Advertising and Promotions Administrator for Big Five Duty Free said: "South Africa has been energized by the FIFA World Cup and Big Five has been greatly energized by the football-themed retail theatre created by the Ferrero promotions in O. R. Tambo International Airport in Johannesburg and in Cape Town International Airport.
"The promotions have created entertainment for all passengers, as everybody loved having the chance to prove his or her penalty scoring skills and receive as a reward a discount voucher for Kinder products. All participants could taste the world renowned Ferrero and Kinder chocolates offered to them by the promoters. Travellers were highly engaged and many times were converted from just passengers to Big Five customers."
Special football-themed promotional packs have also been designed for sale this summer, such as a Kinder Surprise multi-pack of five eggs, plus one free with a football game on the back; and a Kinder Surprise 'Kinderino' seven-egg pack personalised with a World Cup scarf in the national colours of one of eleven different teams.
Serge van Wijck, Marketing Manager said: "Lots of passengers have gone football-crazy. Our Kinder football promotion was designed to liven up their dwell time in the airport whether or not they were flying off to one of the big games.
"The response in South Africa and Europe has been great. We look forward to seeing excellent sales figures both in the chosen airports and elsewhere."
By Doug Newhouse, 1 July 2010
The Ferrero Travel Market Division is continuing with its football-related promotions in the key airports of Cape Town, Johannesburg, Frankfurt, Paris Orly and Madrid, which are designed to coincide with the FIFA World Cup 2010, which is currently running and being hosted in South Africa until July 11.
Travellers are being invited to take three shots at goal in a special football net to win a generous discount on all their Kinder purchases [or in the case of English footballers...six shots...only joking-Ed].
The company says that in South Africa the promotion has been running since April and has apparently proved extremely popular with football fans of all ages.
The promotion is also running in the three aforementioned European airports until mid July with 'players' winning a voucher prize if they score a single goal.
The activations have been planned in close co-operation with Big Five Duty Free in South Africa, Gebr Heinemann in Frankfurt, Aelia in Paris Orly and Aldeasa in Madrid [see: www.trend-news.com/default.asp?newsid=8282"-Ed] to increase penetration and sales in the airport stores during the World Cup season.
'GREATLY ENERGIZED'
Helena Melis, Advertising and Promotions Administrator for Big Five Duty Free said: "South Africa has been energized by the FIFA World Cup and Big Five has been greatly energized by the football-themed retail theatre created by the Ferrero promotions in O. R. Tambo International Airport in Johannesburg and in Cape Town International Airport.
"The promotions have created entertainment for all passengers, as everybody loved having the chance to prove his or her penalty scoring skills and receive as a reward a discount voucher for Kinder products. All participants could taste the world renowned Ferrero and Kinder chocolates offered to them by the promoters. Travellers were highly engaged and many times were converted from just passengers to Big Five customers."
Special football-themed promotional packs have also been designed for sale this summer, such as a Kinder Surprise multi-pack of five eggs, plus one free with a football game on the back; and a Kinder Surprise 'Kinderino' seven-egg pack personalised with a World Cup scarf in the national colours of one of eleven different teams.
Serge van Wijck, Marketing Manager said: "Lots of passengers have gone football-crazy. Our Kinder football promotion was designed to liven up their dwell time in the airport whether or not they were flying off to one of the big games.
"The response in South Africa and Europe has been great. We look forward to seeing excellent sales figures both in the chosen airports and elsewhere."
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• BA makes new pay offer to avert strikes (27 June 2010)
• Iberia and BA merger signed (30 June 2010)
• Diageo: ‘Take Your Summer Spirit with You’ (30 June 2010)
• GuestLogix urges 'Thinking beyond the baggage fee' (30 June 2010)
• Bandwidth extended to meet strong demand (29 June 2010)
• ABSOLUT celebrates DFS' 50th birthday (28 June 2010)
• Chivas leads on age matters (28 June 2010)
• iPhone and iPad accessories (28 June 2010)
• Read the June issue of 'The Business' here (28 June 2010)
• BA makes new pay offer to avert strikes (27 June 2010)
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