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Europe / Airports
CADFS finds its big winner
By Doug Newhouse, 21 June 2010
Cyprus Airports Duty Free Shops (CADFS) held its 'World Cup Adventure' draw at Larnaka International Airport earlier this month, where Apollo Kapodistrias from Cyprus won a VIP trip for two to the FIFA world cup final, out of draw consisting of an impressive 152,000 entries.
Thanks to Hyundai, co-sponsors of the promotion, he is now enjoying all the Hyundai hospitality events leading up to the final match, with his flight and accommodation costs all taken care of.
Meanwhile, CADFS points out that the 'World Cup Adventure' still has the second half to run, with the prize of a new ix35l from Hyundai waiting for the winner - courtesy of sponsorship by MTN.
Customers enter the draw by spending E.50 ($62) in the shops and F&B outlets in Larnaka and Pafos airports and can combine their purchases from retail and F&B to reach the entry threshold.
FUN PENALTY SHOOT OUT
An additional feature of the campaign is that CADFS has organised its very own world cup penalty shoot out where customers can try and score 'goals' through three holes on a canvas covering a real goal.
Customers spending E.50 ($62) or more can try their luck and gamble on winning more entries to the draw, or an instant prize. The catch is that if they miss their penalties then they forfeit the entry ticket for the big prize.
CADFS said: "Key to the success of this promotion was the support of the promotional partners. In addition to Hyundai, the promotion was supported by MTN and Cyprus Airports F&B Ltd. MTN and Hyundai are official world cup sponsors, so the promotion fits in with their other events surrounding the world cup. The promotion creates great theatre and excitement in the airport and there has been great feedback from customers regarding the campaign".
Commenting on the initiative. Cyprus Airports Duty Free Shops, Head of Retail and Marketing, Martin Mullen said: "This has been a really fun promotion and customers have enjoyed it immensely. We have had a wide spectrum of customers taking part in the penalty shoot-out; from grandparents to grand kids. Commercially it has been successful with increased spends and overall sales"
By Doug Newhouse, 21 June 2010
Cyprus Airports Duty Free Shops (CADFS) held its 'World Cup Adventure' draw at Larnaka International Airport earlier this month, where Apollo Kapodistrias from Cyprus won a VIP trip for two to the FIFA world cup final, out of draw consisting of an impressive 152,000 entries.
Thanks to Hyundai, co-sponsors of the promotion, he is now enjoying all the Hyundai hospitality events leading up to the final match, with his flight and accommodation costs all taken care of.
Meanwhile, CADFS points out that the 'World Cup Adventure' still has the second half to run, with the prize of a new ix35l from Hyundai waiting for the winner - courtesy of sponsorship by MTN.
Customers enter the draw by spending E.50 ($62) in the shops and F&B outlets in Larnaka and Pafos airports and can combine their purchases from retail and F&B to reach the entry threshold.
FUN PENALTY SHOOT OUT
An additional feature of the campaign is that CADFS has organised its very own world cup penalty shoot out where customers can try and score 'goals' through three holes on a canvas covering a real goal.
Customers spending E.50 ($62) or more can try their luck and gamble on winning more entries to the draw, or an instant prize. The catch is that if they miss their penalties then they forfeit the entry ticket for the big prize.
CADFS said: "Key to the success of this promotion was the support of the promotional partners. In addition to Hyundai, the promotion was supported by MTN and Cyprus Airports F&B Ltd. MTN and Hyundai are official world cup sponsors, so the promotion fits in with their other events surrounding the world cup. The promotion creates great theatre and excitement in the airport and there has been great feedback from customers regarding the campaign".
Commenting on the initiative. Cyprus Airports Duty Free Shops, Head of Retail and Marketing, Martin Mullen said: "This has been a really fun promotion and customers have enjoyed it immensely. We have had a wide spectrum of customers taking part in the penalty shoot-out; from grandparents to grand kids. Commercially it has been successful with increased spends and overall sales"
OLDER NEWS IN THIS REGION
• Gatwick stake for CalPERS
(21 June 2010)
• MAp shows good progress (20 June 2010)
• ACI's 'Best Airport Awards' (20 June 2010)
• Airlines 'biting the hand that feeds them...' (18 June 2010)
• Gatwick Airport traffic falls by -4.1% (18 June 2010)
• Body scanners welcomed - but who pays? (18 June 2010)
• DFDS to acquire Norfolkline (18 June 2010)
• MAG appoints Cornish (17 June 2010)
• UK Government to address airport queues (16 June 2010)
• Aldeasa supports the reds at Madrid Barajas (16 June 2010)
• MAp shows good progress (20 June 2010)
• ACI's 'Best Airport Awards' (20 June 2010)
• Airlines 'biting the hand that feeds them...' (18 June 2010)
• Gatwick Airport traffic falls by -4.1% (18 June 2010)
• Body scanners welcomed - but who pays? (18 June 2010)
• DFDS to acquire Norfolkline (18 June 2010)
• MAG appoints Cornish (17 June 2010)
• UK Government to address airport queues (16 June 2010)
• Aldeasa supports the reds at Madrid Barajas (16 June 2010)
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