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Europe / Airports / Confectionery
Nuance launches Zurich Chocolate Fest
By Doug Newhouse, 12 March 2010
Following what it describes as 'the outstanding success' of its WhiskyFest promotion, The Nuance Group and Zurich Airport are currently engaged in presenting Chocolate Fest, which is the next airport-wide event designed to both educate and entertain travellers.
Nuance says that Chocolate Fest can be enjoyed across Zurich Airport's Airside Center as well as across Nuance's European airports until the end of April. The company said: "Zurich Airport has long been very active in promoting events and retail theatre. As the leading retailer at the airport, The Nuance Group is closely co-operating with the airport management in driving activities that will help make passengers' stay at Zurich Airport a memorable one. This March and April, the all encompassing theme is Switzerland's best loved product, chocolate."
Lorenz Asch, Category Buyer Food, The Nuance Group Europe added: "Chocolate Fest is a multi-branded promotion staged across all of the airport's promotional areas, featuring degustation, sales and educational material around the art of chocolate making. The event is designed to educate and at the same time entertain customers by presenting a broad range of products from diverse producers.
"At the same time, we strongly reflect the theme in our Tax Free Stores, offering a large number of special buys or gifts with purchase across the confectionery category."
MULTIPLE SHOWCASING
At Zurich Airport, passengers can watch how craftsmanship will turn raw material into sweet treats, ready to be tasted on site. The chocolate producers showcasing their creations are just as multifaceted as Switzerland itself. Toblerone, Lindt, Chocolat Frey, Nestlé Suisse, Beschlé Chocolatier, Ferrero and Goldkenn are on display across eight different locations within the Airside Center.
The Center Stage main promotional area is fully dedicated to Kraft-owned Toblerone and features Switzerland's most iconic chocolate creation which evokes the shape of the famous Matterhorn mountain. The exhibition provides information regarding ingredients and presents a wheel of fortune where travellers can test their luck and win a stuffed St. Bernhard dog to take home to their loved ones.
The display fitted out by Chocolat Frey features a chocolate fountain, whereas Lindt, Beschlé, Goldkenn, Ferrero or Nestlé mostly present their products and the story behind it.
DRIVING PENETRATION
Alex Anson, Director Buying & Merchandising, The Nuance Group Europe said: "We are delighted to be able to stage Chocolate Fest in close collaboration with our partners at Zurich Airport and key vendors including Lindt, Kraft, Frey and Nestlé among others. We strongly believe in adding value to the product through education and entertainment and bringing these components together to passengers in total category events as we are doing at Zurich Airport which is already proving successful in driving increased capture and overall sales as well as delighting passengers and customers."
"It is both a great pleasure and enrichment", says Patrick Graf, Head of Marketing Retail & Service at Zurich Airport AG, "to see our passengers enjoy this exhibition. Along with a strong commercial target, the Chocolate Fest has also the purpose to sweeten our passengers' dwell time while they travel. Our partners' efforts as well the engagement of all the brand owners who made this event not only possible, but also successful, have once again shown how powerful a trinity approach can be and how important it will be also in the future to strengthen the relationship between airport operators, concessionaires, and brand owners."
While the main Chocolate Fest is being staged at Zurich Airport, Nuance is presenting chocolate promotions on a smaller scale across its European operations. In Geneva, Nuance is teaming up with Nestlé, whose home base is just around the corner, whereas Schiphol features Lindt and Stockholm-Arlanda Kraft brands Toblerone and Marabou.
By Doug Newhouse, 12 March 2010
Following what it describes as 'the outstanding success' of its WhiskyFest promotion, The Nuance Group and Zurich Airport are currently engaged in presenting Chocolate Fest, which is the next airport-wide event designed to both educate and entertain travellers.
Nuance says that Chocolate Fest can be enjoyed across Zurich Airport's Airside Center as well as across Nuance's European airports until the end of April. The company said: "Zurich Airport has long been very active in promoting events and retail theatre. As the leading retailer at the airport, The Nuance Group is closely co-operating with the airport management in driving activities that will help make passengers' stay at Zurich Airport a memorable one. This March and April, the all encompassing theme is Switzerland's best loved product, chocolate."
Lorenz Asch, Category Buyer Food, The Nuance Group Europe added: "Chocolate Fest is a multi-branded promotion staged across all of the airport's promotional areas, featuring degustation, sales and educational material around the art of chocolate making. The event is designed to educate and at the same time entertain customers by presenting a broad range of products from diverse producers.
"At the same time, we strongly reflect the theme in our Tax Free Stores, offering a large number of special buys or gifts with purchase across the confectionery category."
MULTIPLE SHOWCASING
At Zurich Airport, passengers can watch how craftsmanship will turn raw material into sweet treats, ready to be tasted on site. The chocolate producers showcasing their creations are just as multifaceted as Switzerland itself. Toblerone, Lindt, Chocolat Frey, Nestlé Suisse, Beschlé Chocolatier, Ferrero and Goldkenn are on display across eight different locations within the Airside Center.
The Center Stage main promotional area is fully dedicated to Kraft-owned Toblerone and features Switzerland's most iconic chocolate creation which evokes the shape of the famous Matterhorn mountain. The exhibition provides information regarding ingredients and presents a wheel of fortune where travellers can test their luck and win a stuffed St. Bernhard dog to take home to their loved ones.
The display fitted out by Chocolat Frey features a chocolate fountain, whereas Lindt, Beschlé, Goldkenn, Ferrero or Nestlé mostly present their products and the story behind it.
DRIVING PENETRATION
Alex Anson, Director Buying & Merchandising, The Nuance Group Europe said: "We are delighted to be able to stage Chocolate Fest in close collaboration with our partners at Zurich Airport and key vendors including Lindt, Kraft, Frey and Nestlé among others. We strongly believe in adding value to the product through education and entertainment and bringing these components together to passengers in total category events as we are doing at Zurich Airport which is already proving successful in driving increased capture and overall sales as well as delighting passengers and customers."
"It is both a great pleasure and enrichment", says Patrick Graf, Head of Marketing Retail & Service at Zurich Airport AG, "to see our passengers enjoy this exhibition. Along with a strong commercial target, the Chocolate Fest has also the purpose to sweeten our passengers' dwell time while they travel. Our partners' efforts as well the engagement of all the brand owners who made this event not only possible, but also successful, have once again shown how powerful a trinity approach can be and how important it will be also in the future to strengthen the relationship between airport operators, concessionaires, and brand owners."
While the main Chocolate Fest is being staged at Zurich Airport, Nuance is presenting chocolate promotions on a smaller scale across its European operations. In Geneva, Nuance is teaming up with Nestlé, whose home base is just around the corner, whereas Schiphol features Lindt and Stockholm-Arlanda Kraft brands Toblerone and Marabou.
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OLDER NEWS IN THIS REGION
• New stores at Heathrow
(11 March 2010)
• European traffic +3.9% (11 March 2010)
• Gatwick shows good growth (11 March 2010)
• Irish State issues major challenge to DAA (11 March 2010)
• BA talks break down with cabin crew union (11 March 2010)
• AAS responds to duty free security breach (10 March 2010)
• Manchester still suffering (10 March 2010)
• Cyprus finds its car winner (10 March 2010)
• Fraport Chairman remains optimistic (10 March 2010)
• Marked rise at Swedish Airports in February (10 March 2010)
• European traffic +3.9% (11 March 2010)
• Gatwick shows good growth (11 March 2010)
• Irish State issues major challenge to DAA (11 March 2010)
• BA talks break down with cabin crew union (11 March 2010)
• AAS responds to duty free security breach (10 March 2010)
• Manchester still suffering (10 March 2010)
• Cyprus finds its car winner (10 March 2010)
• Fraport Chairman remains optimistic (10 March 2010)
• Marked rise at Swedish Airports in February (10 March 2010)
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