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The Americas / Global
Silhouette takes Mido 'Oscar' award
By Doug Newhouse, 11 March 2010
Silhouette has been awarded the industry 'oscar' as 'the best sunglasses brand' at the recent Mido Exhibition in Milan, an honour which the company says is recognition of the brand's innovative design.
In a statement, the company said: "Intelligent eye protection, top quality and unique design are what characterise Silhouette's rimless sunglasses – Made in Austria. The combination of these criteria, paired with stringent strategy and love for detail has been honoured by editors-in-chief from Europe's leading optics journals.
"It was they who formed the jury that selected Silhouette as the 'ESA Visionary Award Winner 2010', thereby selecting the company as being the best sunglasses brand in Europe."
Silhouette said that this is the third time that an 'ESA Visionary Award Winner' has been chosen by the European Sunglasses Association. Participating sunglasses brands are nominated by the Association's Board of Administration based on strict criteria. Jury members - consisting of editors-in-chief from European optics journals - cast one vote each for one of the nominated brands in a secret ballot to select the winner.
On Saturday, March 6, the President of the ESA, Francesco Pellegrini, presented the coveted award to Silhouette board member and co-owner Arnold Schmied in Milan at the largest optics trade show, MIDO. Silhouette received over half of the votes and now has the right to use the title 'ESA Visionary Award Winner' until March 2011.
A PROUD RECIPIENT
Francesco Pellegrini said that only top-notch sunglasses manufacturers are nominated for the ESA Visionary Award: "Both the Board of Administration, which selected the three candidates, and the editors-in-chief who have clearly chosen Silhouette as the winner, evaluated not only the product with its outstanding design, protection and comfort, but also the company as a whole, its high level of quality throughout all areas, its professional communication and distribution work and much more. All of this is right in line with the ESA's mission to 'Protect Your Eyes with Quality Sunglasses'.
Arnold Schmied, who accepted the award on behalf of Silhouette, views this as confirmation for the company's strategy: "Clear positioning with unique, top quality products and unmistakable design and comfort helps not only to win awards, but also to achieve long-term market establishment. We are excited that protecting your eyes with quality sunglasses has become synonymous with Silhouette's rimless sunglasses."
Earlier this year, Silhouette was awarded the 'EyeVote Readers' Choice Award' from the American industry publisher Jobson, after being chosen as the best brand in prescription eyewear.
By Doug Newhouse, 11 March 2010
Silhouette has been awarded the industry 'oscar' as 'the best sunglasses brand' at the recent Mido Exhibition in Milan, an honour which the company says is recognition of the brand's innovative design.
In a statement, the company said: "Intelligent eye protection, top quality and unique design are what characterise Silhouette's rimless sunglasses – Made in Austria. The combination of these criteria, paired with stringent strategy and love for detail has been honoured by editors-in-chief from Europe's leading optics journals.
"It was they who formed the jury that selected Silhouette as the 'ESA Visionary Award Winner 2010', thereby selecting the company as being the best sunglasses brand in Europe."
Silhouette said that this is the third time that an 'ESA Visionary Award Winner' has been chosen by the European Sunglasses Association. Participating sunglasses brands are nominated by the Association's Board of Administration based on strict criteria. Jury members - consisting of editors-in-chief from European optics journals - cast one vote each for one of the nominated brands in a secret ballot to select the winner.
On Saturday, March 6, the President of the ESA, Francesco Pellegrini, presented the coveted award to Silhouette board member and co-owner Arnold Schmied in Milan at the largest optics trade show, MIDO. Silhouette received over half of the votes and now has the right to use the title 'ESA Visionary Award Winner' until March 2011.
A PROUD RECIPIENT
Francesco Pellegrini said that only top-notch sunglasses manufacturers are nominated for the ESA Visionary Award: "Both the Board of Administration, which selected the three candidates, and the editors-in-chief who have clearly chosen Silhouette as the winner, evaluated not only the product with its outstanding design, protection and comfort, but also the company as a whole, its high level of quality throughout all areas, its professional communication and distribution work and much more. All of this is right in line with the ESA's mission to 'Protect Your Eyes with Quality Sunglasses'.
Arnold Schmied, who accepted the award on behalf of Silhouette, views this as confirmation for the company's strategy: "Clear positioning with unique, top quality products and unmistakable design and comfort helps not only to win awards, but also to achieve long-term market establishment. We are excited that protecting your eyes with quality sunglasses has become synonymous with Silhouette's rimless sunglasses."
Earlier this year, Silhouette was awarded the 'EyeVote Readers' Choice Award' from the American industry publisher Jobson, after being chosen as the best brand in prescription eyewear.
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