Borg collection at TFWA
By Doug Newhouse, 21 August 2009

Björn Borg is one of the underwear brands attending the TFWA fair in Cannes between October 19-23 where the company plans to show its spring/summer 2010 collection.

The company says it divides its underwear collection into five lines, reflecting different styles, making it easier for the consumer to find the perfect model.

'Fun' consists of the Björn Borg underwear that has become 'the trademark of the brand' which the company describes as 'playful, creative and innovative with lots of energy for both him and her - fashion underwear with a sporty twist'. The spring/summer line contains lots of prints and hand drawn patterns with inspiration from the music scene in comfortable cotton/elastane.

Describing the rest of the range, the company said: "The sport line is not hardcore technical, but rather flirts with the world of sports: full of energy and comfortable in vibrant colours for both him and her - sporty underwear with a fashion twist. Comfortable materials in cotton/elastane and micro mesh for an active lifestyle. A unisex concept with inspiration from graphics and motives from the world of tennis, playing around with the Björn Borg brand name. The colours of the spring/summer line of 2010 are basic but bright.

"The Original line consists of underwear reminiscent of the early Björn Borg collections: very classical style with a more subtle logotype for him. The tennis heritage is obvious with an up-to-date and stylish twist. Clean models in white, red, navy and grey melange.

"The neat concept stands for feminine simplicity in vibrant colours. Transparent material gives the Neat line an exclusive, yet minimalistic touch: underwear with a lighter feeling for her.

"Love All is a new line for her; just one single design in thin microfibre that comes in 10 different colours. The Love All line will be a price worthy Björn Borg alternative: quick and accessible in an explosion of colour. "

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